Malta Chamber Merchant’s Committee Meeting
April 5, 2017
Stretch’s Pizza
Approve Minutes – as read
In attendance – Alisha, Avery, Kaylee, Mardy, Lori, Eric, Kathy O, Amanda, Valene, Jacy, Dina
Committee Updates
- Marketing and Tourism
- Billboard 191 S – boating on Missouri River
- Billboard Hwy 2 – designing and repairing – MTDOT notice received
- Spring Carousel Ad – Out for April and May
- Art’s Trail Mural Application Update
- #maltamt window stickers were a hit at Ag Day , considering ordering
- Business After Hours – May 4 5-7pm at Patty’s
Old Business
- Selfie Spot Contest
- First drawing – end of April
- Spot is at Westside Sports, then PC Museum
- Might be good to do an article on what a hashtag is and how to use it
- Mothers/Fathers Day Drawing – get items ready
- Crazy Days – July 29
- Consider street closures and event insurance at May meeting
- Also what will the status of the water project be, availability of parking on the street and water at the park.
New Business
- Memorial Day Parade Coming up – be sure to decorate your shops in red/white/blue
- Survey for New Product Lines
- Should we consider a survey that asks the community what products they go out of town to buy or order online?
- Dina to create survey and put out for review prior to next meeting.
- Highlights from State Tourism Conference that Dina attended
- Overall data from 2016 state
- Tourists come for day hikes, wildlife, scenic drives, history to Phillips County
- To our region, they are looking for hiking, dino sites, star gazing and hot springs – how are we focusing on these to attract visitors?
- 50% travelers want nature or rural destinations, but don’t want to work hard to get there
- MT is a little mysterious, not touristy, but can be expensive
- Family travelers and affluent travelers likely to come to MT
- Tourists come for day hikes, wildlife, scenic drives, history to Phillips County
- Advertising strategy
- Top of mind awareness for day and weekend visitors
- Travel is booked in winter, for big trips. Market to MN, ND, early
- Later in summer season, focus on local day trippers
- Create customized tours and experiences
- Haunted tours, inside buildings, unusual attractions
- Brochure experience packs
- Top 5 and Top 10 experiences
- Visitor Passports
- Get a stamp at various locations and discount coupons for places
- If passport full, get a “prize, badge, certificate”
- Additional self-guided tours
- Social Media
- 3-7 seconds to capture attention, video more prevalent
- Update google/yelp/trip advisor
- Maps added to FB/Instagram pictures
- Guest ‘grammers
- Branding Discussions
- What do you think of when you think of PC, what can you do?
- Survey and questionnaire for
- Results help us determine what people think of PC, and what we want to be known for
- Like idea of passport, Mardy has some ideas she will get to Dina
- School may have star gazing telescope for a summer night event
- Dina will package brochures into experiences
- May consider a haunted tour night as well
- Overall data from 2016 state
