Malta Chamber Strategy and Objectives

Why We Do Business Here and Why You Should Too!

What Does Chamber Do?

Overall Strategy

We focus on creating value for our members through programs that will provide skill development for themselves and their employees, create visibility to available jobs and opportunities in our area.  We dedicate energy to tourism, promoting our area and its small-town values, to populations outside of Malta.  Finally, we develop various programs that support and encourage our community to be active and engaged in investing in ourselves.

Marketing and Tourism Plan

Malta and the surrounding areas continue to increase the amenities and attractions available to visitors and travelers.  With comfortable and clean lodging, a luxurious soak in a hot springs, a hike in the mountains or on the prairies, delicious and unique restaurants, a step back in time through our museums or a distinctive shopping experience, Malta can meet many visitor’s needs.  We pride ourselves on our hospitality and customer service, to those we know and those we just met.

Visitors through Malta are looking toward destinations related commonly to Montana’s natural wonders. We have the opportunity to encourage them, while they are on their way, to stop and experience this vibrant small town, and the relaxing atmosphere we offer.

This plan positions Malta and the surrounding area to two markets. First, as a stop on the way to the “place”, with the hope that as travelers experience Malta, they want to come back to experience more.  Second, to position Malta as a local destination for Eastern and Central Montanans and southern Canadians who are looking for a unique weekend getaway.

The plan incorporates low-cost, but effective, efforts to build recognition of Malta’s amenities and attractions to the two defined audiences through website promotion, printed brochures, travel articles, vacation guides, press releases, blogs and partnerships.

This is the first step in a long- term focus on travelers and tourism in the Malta area.  Throughout this we want to maintain our integrity as a community, but promote our businesses and location as a place to do more than fuel up before continuing down the road.

   Marketing Strategic Goals

   Marketing Technical Goals